Hospital Initiative

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In Canadian hospitals, care for newborns is going through a rebirth of its own. Over decades, we have seen increased reliance on medicine and machines to help the most vulnerable babies, doctors and nurses are discovering human touch and hugs are sometimes the best medicine. Yet, only a handful of hospitals are currently able to offer hugging programmes. Many more want them.

That’s why Huggies® Brand created No Baby Unhugged. Through funding and facilitation, our Huggies® Brand initiative is helping more hospitals start their own hugging programmes. Huggies® Brand has always believed in the power of hugs. And we want to help ensure all babies get the hugs they need, even when moms and dads can’t be there to give them.