In Canadian hospitals, care for newborns is going through a rebirth of its own. Over decades, we have seen increased reliance on medicine and machines to help the most vulnerable babies, doctors and nurses are discovering human touch and hugs are sometimes the best medicine. Yet, only a handful of hospitals are currently able to offer hugging programmes. Many more want them.
That’s why Huggies® Brand created No Baby Unhugged. Through funding and facilitation, our Huggies® Brand initiative is helping more hospitals start their own hugging programmes. Huggies® Brand has always believed in the power of hugs. And we want to help ensure all babies get the hugs they need, even when moms and dads can’t be there to give them.
How can baby huggers help?
Touch is proving to be so vital to a baby’s development, some hospitals are accepting trained volunteers to act as baby huggers. These volunteers rock, cuddle, sing and hug, sometimes for hours at a time, providing a human touch whenever parents can’t.
How can you help?
By supporting No Baby Unhugged, you're not simply showing your belief in the power of hugs for your baby. You're helping provide all babies with the best possible start in life. And an even better future.
Support No Baby Unhugged and get FREE Huggies® Diapers and Wipes.
No Baby Unhugged Hospitals
Right now, No Baby Unhugged programmes have launched in a few communities across Canada. But please stay tuned – more hospitals will be rolling out programmes soon.