Our Initiatives
Fragile newborn  baby faced down in NICU.

Right now, we are witnessing a revolution in baby care. Arms are replacing incubators. Human touch is replacing machines.

Of course, moms have been instinctively hugging their babies since the beginning of time. And Huggies has always wanted your baby to feel as comforted in our diapers as they do in your arms.

But now, doctors are placing more importance on hugging than ever before. Hugs and human touch, they insist, are vital to a baby's well-being, affecting who our children become later in life.

The hospital with newborn babies are proud to be a No Baby Unhugged Hospital to hug babies to health.

No Baby Unhugged  is a Huggies initiative to help all moms understand and embrace the power of hugs. And to help all babies get the hugs they need, even when moms can't be there to give them, by funding and facilitating hugging programmes in Canadian hospitals.

"Hugs for Jade" Watch Video

How can you help? By becoming a No Baby Unhugged Mom, you're not simply showing your belief in the power of hugs for your baby. You're helping provide all babies with the best possible start in life. And an even better future.

Be a No Baby Unhugged Mom
And get FREE Huggies® Diapers


Huggies® and CAPHC (Canadian Association of Paediatric Health Centres, a recognized leader for advancing healthcare for Canada's children) are working together to help all babies get the hugs they need.

Huggies® and CAPHC are working together to help all babies get the hugs they need.

"The Power Of Touch For Babies" (PDF, 34 kb) >>
A whitepaper commissioned by Huggies®

Huggies® and CAPHC (Canadian Association of Paediatric Health Centres, a recognized leader for advancing healthcare for Canada's children) are working together to help all babies get the hugs they need.

Huggies® and CAPHC are working together to help all babies get the hugs they need.